A picture is worth a thousand words but how much is a post on Instagram worth to your brand?
It can be difficult to objectively calculate the monetary value of a post on social media, so we have done this for you 😃
We used figures from the 2018 Adstage Report which calculated a breakdown of the 'industry standard' cost of a paid ad on social media to calculate the value of a post.
Please note, that the value of an organic social post from authentic creators (friend or associate) are 3 times higher than normal ads (Stakla, 2017). Which means your Social Buzz should be 3x higher thanks to the organic nature of Brandbassador 🤩
Using an integrated algorithm alongside previous data we are able to provide you with the monetary value of your Ambassadors work on Brandbassador. Here is further breakdown on how we calculate 'Social Buzz' across the different social media platforms:
On average Facebook ads are worth $8.40 CPM - cost per thousand impressions (Adstage) and 35% of friends see your Facebook posts (Bernstein). Therefore, providing us with the calculations to predict exactly how many people see your Ambassadors posts and its monetary value for your brand.
An Instagram post will cost on average $7.91 CPM (Adstage), we make a low estimation that Instagram users on average like 1 out of 20 images they view. For stories, a targeted Instagram story ad has a CPM of $24.20 (Hootsuit).
The average CPM of a post on Twitter will cost $6.46 (Adstage) and we use the same 35% to predict how many followers will see the post.
In simpler terms, if your Ambassador has a reach of 10,000 and 35% of followers see their Instagram post only once. Then their CPM would equal 3.5 giving a value of:
3.5 x $8.40 = $29.40
If you hover over the tile, it will show you a breakdown of results for your Ambassadors social media posts.
Social posts/stories - this is how many posts and stories your Ambassadors have submitted on Brandbassador.
Likes - the number of likes the posts your Ambassadors have uploaded have received
Comments - the number of comments the posts your Ambassadors have uploaded have received
Reach - the number of followers your Ambassadors have for the posts they have submitted. For example, if an Ambassador submitted an IG post/story and has 5000 IG followers and 60,000 FB followers the reach would be 5000. As it matches the social media account to the post.
Mission submissions - the number of mission submissions your Ambassadors have submitted on social media
Video/Story views - the number of story views and video views your Ambassadors posts/stories have received.