Now that you are set up and have defined your ambassador persona and community vibe it is time to create your first missions!
Missions are the core of Brandbassador and they will provide your ambassadors with a fun and gamified experience. Below we have created a video series that walks through how to create a complete set of missions from start to finish. You will see all the ins and outs of the mission maker to equip you to come up with, and execute your own creative ideas to reach your brand goals!
It is highly recommended to watch all the videos or read the connected articles below, as each of them shows a new aspect of the mission maker.
Part 1 - Quick Tour (9 minutes)
Gives a quick tour of all the sections in the Mission Maker, namely Actions, Reward, Description, Audience and Summary. If you prefer reading see the script in this article. If you would like a deeper dive into the mission maker check out the article 'How To Make a Mission' here.
Part 2 - Mission list in the Ambassador App (3 minutes)
Shows how the missions will end up looking for the ambassador at the end of this walk-through, providing an understanding of where we are aiming to get too. If you prefer reading see the script in this article.
Part 3 - Follow Missions Chain (7 minutes)
The simplest missions are the 'follow' missions, and we want them to be on the bottom and always-on, so we will start with them. We will be looking at how to set them together in a chain. If you prefer reading see the script in this article.
Part 4 - Instagram Story with Gift Card reward (7 minutes)
This will show you how to set up a mission for your ambassador to share on an Instagram Story and reward them per view that they receive on their Insta Story. If you prefer reading see the script in this article.
Part 5 - Leave a review (5 minutes)
This will show you how to build a mission that does not have a defined flow in the Mission Maker, with the example of leaving a review on TrustPilot. If you prefer reading see the script in this article.
Part 6 - Sales Chain Mission (8 minutes)
Sales missions are a great way to incentivise your ambassadors to drive revenue for you, and we will show you how to put them together in a gamified chain. If you prefer reading see the script in this article.
Part 7.1 - Freebie Mission delivering product before submission (8 minutes)
Freebie missions are probably the most important missions. This will show you how to give a free product to ambassadors for them to post on Instagram in the most automated and scalable way. If you prefer reading see the script in this article.
Part 7.2 - Freebie Mission - Ambassador Experience (3 minutes)
In this video we will show you the Freebie mission experience from an ambassadors point of view, and how you can approve their requests.