This is the reach is the number of followers/friends they have on each social media account. The engagement rate shows the percentage of followers the Ambassador has which is engaged with their content. Although having a high follower count is great, if the engagement less than 0.01%, their following is not engaged and the posts they upload will not garner as much attention.

Hover over the tile to see a breakdown of the reach on each social media platform linked to Brandbassador.

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