Inviting your customers, followers and fans to join your community is the best way to get value from Ambassador marketing. The most successful brands we work with continuously invite people to join their community.

One of the most effective ways to build your community is through a customer newsletter. This is the easiest way to gain ambassadors who already love your brand and own your products. 

It is important to send a dedicated newsletter that lists the benefits of becoming an ambassador for your brand such as the ability to get inside info before anyone else, earn cash, free product and so much more!

A great step to harness this power is to recruit in your company newsletter. This allows you as a brand to be creative in promoting your ambassador community and personalising this on boarding process for your current fans, followers and customers.

The call to action should be very clear on your newsletter and include your Invitation Link which will allow your customers to sign up to become an Ambassador for your brand.

We highly recommend you can create different Invitation Links for different outreaches you do because it will automatically segment your ambassadors based on the link they register through e.g. Instagram Swipe Up Link, Customer Newsletter etc.

Below are some awesome examples of the copy brands used to recruit through their newsletter.

EXAMPLE TEXT:

Ambassadors Wanted!

We are looking for Ambassadors from around the world to represent [YOUR BRAND].

By being a [YOUR BRAND] Ambassador you will have the opportunity to earn cash, free product and so much more!

If you would like exclusive access to apply to our new Ambassador programme and have over [X} followers, head to {insert link}

We can’t wait to see you there!

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